Facebook and Twitter blew up last night after the Ram Trucks commercial aired during the Super Bowl. I would have done the same to my own news feeds, but my battery was dead on my iPhone. This morning I watched the 2 minute clip again and again, and again. See it here. Every view/share it gets Ram will donate up to $1 million to FFA.
I was at my sister’s house watching the game and socializing. There was about a half-dozen kids around and the house was loud. When the commercial started her and I both stopped and she turned the TV up pretty loud. We hushed kids and watched intently. I was impressed. Paul Harvey’s voice and the impressive photography sucked me in.
Now, I may be partial to the whole Dodge trucks and farmer concept. For as long as I can remember, my folks had Dodge and Chrysler products. It’s very hard for me to even consider driving another brand. I own a Dodge truck now and I am very proud of it. My dad farmed for a number of years when I was growing up, worked at the local John Deere dealership and now has his own cattle herd. My grandparents farmed on both sides. My great-grandparents did too. Some of my relatives even homesteaded in the county I live in. My husband is now trying to carry on the small farm dream with our own little family.
The third time I watched the video of the commercial I noticed of the 577,000 views it had at the time, 900 people gave it a thumbs down and didn’t like it. I was a little disgruntled by that fact. I guess I need to take off my rose-colored glasses and see how the rest of the world thinks, not just my agriculture-industry peers feel. I don’t have many friends or family for that matter that aren’t involved in agriculture in some way or another.
Scrolling down through the comments you see anything from how Monsanto rules the world, or big corporations are killing the small farmers and ranchers to GMOs, to how the government provides farmers welfare and some blatant inaccuracies. I was not impressed. I had to stop reading these idiots’ comments. Where is the respect anymore? Hide behind your computer screen and complain about things. I’m not complaining. My face is out there and I’m not hiding.
Others have blasted that the ad wasn’t selling anything or it was hard to tell what was being advertised. For real? Does a commercial always have to shove “buy this” down our throats? Why can’t a million dollar commercial remind us where our roots lie?
It’s not about the kind of truck you drive or the kind of combine you use or what you think about Paul Harvey. Farming is a way of life and a pretty darn important one. Food, feed, fiber and fuel. I’d like to see how long people can live without farmers, ranchers and agriculture.